Summer school at the Olympics: University of Miami students learn marketing in Paris

An athletic apparel store in the middle of Paris doesn’t look like a classroom, but it’s where University of Miami students are getting the lesson of a lifetime about business and product development.

“We’ve had the opportunity to go to Paris-based businesses where we can compare how culture is a big factor of how businesses work,” said UM student Damian de la Guardia.

Questions came pouring out of the students as they tried to understand how a company called Tonton Outdoor has been successful since its 2021 start.

Full story: https://www.nbcmiami.com/paris-2024-summer-olympics/university-of-miami-students-learn-marketing-in-paris/3376602/

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